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Problem
Couples often have relationship issues that they
are not comfortable sharing to other people
 
Including the third person does not always work
 
Counseling costs a lot

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Background

Relationship issues are often discussed as personal issues and it does not get attention as a social issue; however, this fundamental communication with significant other and its well being plays a significant role in forming the environment of the society.

 

There are a lot of cases where couples go to couple counseling to
solve their relationship issues. 

However, including the third person can possibly make their relationship even more complicated, and in some cases, it makes it worse.

 

It also costs a lot to hire the professional even for small issues, and moreover, at the end of the day, it’s a couple themselves’ responsibility
to
deal with the problems with their own will

​

This app will provide the opportunity for the couples to let them first overview their deep thoughts through analysis of background and habits.

It enables couples to do counseling by themselves, and it will be
the visual history of their relationships that they can reflect on
whenever they need to understand the whole process of how two
people interact with each other.

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Secondary Research

5 reasons why couple counseling does
not always work:

How daily stress
can cause relationship problems:

The fact effect of marriage counseling always depends
on their own motivations:

Marriage Counseling made relationships worse:

Target

01_Young commited couples

02_Mid-age married couples

Mid-age marries couples who have packed schedules tend
not to be able to afford to have a relaxing time with full attention
to their partners especially when they have kids.
They tend to be blind toward their relationship issues, and those
emotional gaps could cause serious damage later in life.

For those who are in a serious relationship, concerns
often come up when couples are getting
ready for marriage. Whether they have healthy
relationship ot have issues to work on,  they are
looking for advice/ ways to improve their communications.

 

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03_Older married couples

Older couples who finished raising their children under the same roof encounter a new phase of exploring the partnership. Their kids tend to define them as partners since they are the center of their attention for years, they often feel lost when they are in need of exploring who they are without them.

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Competitive Audit
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Summary

Though most of the competitors keep couples’ history in terms of length and photos, they are not deep/ detailed enough for them to look back and objectively see how their own relationship has been.

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The other type of app that focuses on solving issues for couples particularly offers good content + trusting methodology; however, the interface is designed very liner, and it lacks in interaction with users.

Between:

My Love:

/ White + light green based look

/ Chats + calls 

/ Events on shared Calender

/ Story borad with images

/ Counting length of relationship

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/ Deep red based clean look

/ Counting length of relationship 

/ Sharing images + information

/ Reminder of years, months, days

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Loven:

Lasting:

/ Pink + pop look

/ Automatically creating a memory image to share with original frames

/ Important events Countdown

/ Reminder of years, months, days

/ Blue based clean + linier look

/ Particular for couple counseling 

/ Materials + questionares

/ Reminder of years, months, days

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How each attempt to solve problems​

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/ Reminding couples of important days

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/ Sharing photos and videos on the same platform + save memories

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/ Visualization of history + length of the time they have been together

Missing features

​

/ Deep insights than the length of relationships

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/ Reminder to let them get engaged every day
(easy to put the app away when the relationship is not working well)

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/ Various / more personal information about each person

​

/ Contents to make them have different perspectives

(Currently, everything is based on what they put in, and apps don’t offer contents)

Creating the app that focuses on a lot more on their own
background information and history. Their profile pages/ materials will be the most significant part of the app for understanding where and how those issues are caused. 

 

They’ll be able to share their memories by uploading
images and videos directly from the phone album and keeping their relationship histories of daily life all in one, and they
do not necessarily need to be photos of important events.

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To let them engaged every day, it’ll give you a reminder for reflections. It’ll also let you save emotions to verbalize your feelings, and quotes to make you think positively.

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Whenever couples cannot figure out the solutions to have healthy conversations, this app is there for them to look a lot deeper into their background as a person to view themselves objectively.

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Solution
Designing a highly interactive, trustworthy app that provides various materials of wireframes + workshops for couples to work on and objectively reflect on their partnership.
More opportunity for 
better quality of 
conversation + communication
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