User Journey
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In relationship.
Users are in a serious relationship/ married.
Look for improvement.
Whether they do or do not have issues to work on,
users are curious about making their partnership healthier.
Starting to go to their family/ friends/counselors to a consultant.
Users becoming familiar with the app.
Through advertisement and friends' recommendations, users building the trust for the app for its credibility and numbers of users.
Potentially the unique visuals of the app with gradients and less-intimidating colors increase their curiosity toward the app.
Download the app.
The users are confident that she wants to try this app.
Going to the app store through the link her/ his friend forwarded.
Though they still doubt the actual effectiveness of this app, they have a curiosity to explore.
Account setup.
Filling blanks for their personal/ basic information.
Deciding user name + password for their instant login
Basic questionnaire.
In order to customize their materials/ wireframes to work
with, users will go through personal questions to get the result
to start with.
Inviting partner.
Users inviting the partner into the same platform to work together.
Links/passwords to connect accounts are available to make both of them involved with the app.
Exploring materials.
Users becoming familiar with types/amounts of materials,
and build curiosity for what they offer as solutions.
Having discussion.
With the course materials including both exercises and lectures,
the app provides discussion topics for couples to reflect on their emotions and thoughts by recommending to set the time for conversation.
Set reminder + reflect.
Users reminded to go back to workshops/ worksheet to remember the a new point of view they gained, and reflect on how they felt to objectively observe themselves. Their thinking process of reflection begin to happen outside the app as well.
Increased interaction with partner.
Whether it is positive/ negative topics, they start to express what they think and how they feel toward the partner.
With the app, they feel more comfortable opening the conversations in daily life.
Feel improvement, repeat and share
Users actually feeling the effect of working on their partnership in their communication, and start sharing with other friends and family.
recap.
User's Needs
ARISA (26)
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Relationship Status: In a serious relationship for 2 years
Occupation: Editor/ Journalist
Location: San Francisco
LifeStyle: Aesthetic, busy but enjoyable
— She wants to find a way to lessen the number of fights with her partner
— She wishes to have a person whom she can fully consult about her issues so that she can solve problems with no/ cheap cost
— She wants a new opportunity to have a deeper discussion
— She wishes to have more time to specifically for her partner + plan better for it
— She wants some tools she can depend on to refresh her mood after the fights
BEN (24)
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Relationship Status: Engaged, in a relationship for 4 years
Occupation: Media Researcher
Location: San Diego
LifeStyle: Organized, urban life
— He wishes to get to know a lot more of her aspect before he fully commits (getting married)
— He wants to remind himself of important days with he spent time with her
— He is curious about objective analysis of their own relationship since he knows that couples are blind for certain things
— He wants some feedback toward honest feeling he has from her
— He wishes to be fully open about his belief and opinions
TOM (34)
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Relationship Status: Married for 3 years
Occupation: UI/UX designer/ developer
Location: Chicago
LifeStyle: Concentrated, packed schedule
— He wants to have a chance to be completely honest in what he expresses to his wife
— He wants to work on his immediate negative reaction toward his wife to lessen awkward mood
— He wishes to have more emotional strength in communication
— He wishes to build his confidence as both good dad and husband
— He wishes to get a good opportunity to apologize for past arguments
MARTHA (47)
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Relationship Status: Married for 13 years
Occupation: Professional Herbalist
Location: New York suburb
LifeStyle: Sustainable, organized, relatively relaxed
— She wants to work on building new interests in her husband
— She wants to explore what the partnership means to her
— She wants to know how he thinks of her after a long time of being together
— She wishes to get a chance to go out a lot more for activities together with her husband
— She wishes to work on partnership without going far away to visit certain places
MoSCow
1. List of wireframe-based materials (courses/ panels)
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2. Simple guidance of how users can fully benefit from the activities
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3. Personal accounts page to archive history
+ summarize their accumulated information
1. Customization of the materials
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2. Function for rating/ reflection and its reminders
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3. Shared space for couples to upload their memories (photos, videos, notes, letters)
MUST HAVE
CAN HAVE
SHOULD HAVE
SHOULD NOT HAVE
1. Short courses (meditation/ listening voice material) to set the mood to work on materials
2. Voice feature for workshops in the materials
Highly interactive/ flexible interface design for materials
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3. Extra materials for users to explore more
1. Games (competition)
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2. Contact information
CAN HAVE
MUST HAVE
SHOULD HAVE