INCLU-
SIVE
GARDEN
SUSTAINABLE CAMPAIGN
by DIOR
DESIGN QUESTION:
WHAT IF,
DIOR RUNS EXHIBITION CAMPAIGN FOR SUSTAINABILITY?
01 What if high brands become the industry for growth
to celebrate nature rather than polluting the planet?
02 How can high brands make “sustainable products” trendy as magnificently beautiful materials?
03 What is real “luxury” in modern days?
04 How can Dior educate consumers?
PROBLEM STATEMENT:
01
Fashion world has a
negative impression regarding
environmental issues
02
The several attempt in the past of high fashion brands presenting “sustainable product line” increased skeptical doubts among the audience
03
The definition of “sustainability” remains
unclear/ vague in fashion industry due to complicated process of production
SOLUTION:
TO CREATE A
CAMPAIGN USING
THE POWER OF SPACIAL DESIGN
TO INCREASE THE OPPORTUNITIES FOR HONEST CONVERSATIONS
and awareness of honest aspirations of the high fashion field to be part of a co-existing culture with the earth.
SEE OUR PROCESS:
DISCOVER
Creative brief—
our research on needs, brand identity & problem statement
DESIGN
Concept building—
design principles, mood board, and our design palette
DEVELOP
Schematic design—
persona, our floor plan, interior design direction
DELIVER
Marketing strategy—
ads on social media, printed materials and website