DIOR RUNS EXHIBITION CAMPAIGN FOR SUSTAINABILITY?
01 What if high brands become the industry for growth
to celebrate nature rather than polluting the planet?
02 How can high brands make “sustainable products” trendy as magnificently beautiful materials?
03 What is real “luxury” in modern days?
04 How can Dior educate consumers?
Fashion world has a
negative impression regarding
The several attempt in the past of high fashion brands presenting “sustainable product line” increased skeptical doubts among the audience
The definition of “sustainability” remains
unclear/ vague in fashion industry due to complicated process of production
TO CREATE A
THE POWER OF SPACIAL DESIGN
TO INCREASE THE OPPORTUNITIES FOR HONEST CONVERSATIONS
and awareness of honest aspirations of the high fashion field to be part of a co-existing culture with the earth.
SEE OUR PROCESS:
our research on needs, brand identity & problem statement
design principles, mood board, and our design palette
persona, our floor plan, interior design direction
ads on social media, printed materials and website